South Park Walkabout 2018

Designs for the South Park neighborhood of San Diego for their quarterly event, the Walkabout. South Park opens its shops and restaurants for an evening for the entire city.

Project Type: Event Design

Skills: Illustration, Pattern, Handlettering

Client: South Park Business Group, San Diego, CA

South Park Walkabout logoSouth Park San Diego Design flyer and poster

Rock With a Bit o’ Glamor

The 2018 Walkabout used organic patterns and the kind of free hand funkiness that New Wave was born from. I started with a mood board to help communicate the overall vibe. I drew inspiration from Blondie, David Bowie posters, and hand drawn elements, to give South Park a younger, freer spirit than in years past.

Mood Boards for South Park San Diego Design

Countdowns and Color Ways

With algorithms getting trickier every moment, I wanted to provide an opportunity to have multiple touchpoints on social media. I proposed using a transparent frame overlay to make easy countdown posts. Plus, it allowed other businesses to use the event’s branding on top of their own content.

We also needed multiple color ways to make each event distinguishable and refreshing, so I redrew the patterns using alternative colors and focal illustrations.

Countdown social media image for Summer WalkaboutSocial media countdown image
Color way for South Park San Diego DesignSouth Park San Diego Design of map
South Park San Diego Design of map closeupSouth Park San Diego Design of Spring Walkabout flyer closeup

Services provided:

  • Branding
  • Promotional flyer and poster
  • Social media
  • Wayfinding and map

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Taste of South Park 2018

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